Blackpink premieres its new music video Pink Venom and it is pure fashion

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3 min read

The K-pop girl group is back with their most daring video (and wardrobe). She knows each of the fabulous looks.

Blackpink is back. Two years after their last single, 2020's 'Lovesick Girls,' everyone's favorite K-pop girl group has been slowly announcing their upcoming second album , Born Pink, due out this month. coming. And today, they have released the music video for their first single from the album, Pink Venom, a frenetic mix of hip-hop beats and the delicate sound of a geomungo, the traditional Korean instrument.

Of course, being the musical phenomenon Blackpink , their return was accompanied by a spectacular music video, and fashion did not disappoint. (After all, there's a reason Jisoo, Jennie, Rosé, and Lisa have landed major contracts with Dior, Chanel, Saint Laurent, and Celine, respectively.) The video features the kind of wild and eclectic style that has become the K-pop group 's signature , with a hint of something more dangerous in keeping with the song's poisonous stamp.

The first clue that Blackpink was going to go to great lengths to dress flawlessly came with a still from the video that was shared earlier this week, in which the four of them sported custom pink looks by Casey Cadwallader for Mugler . They showed the most minimalist side of Blackpink, without sacrificing the characteristic details of the brand. The second teaser photo leaned towards the darker side of the song, with the group sporting a quartet of Lara Croft-worthy cyber looks from cult Bulgarian label Demobaza, complete with exaggerated shoulders, washed-out black jeans and boots that could have been Straight out of the Dune movie set costume studio.

The video begins with a nod to traditional Korean culture , as Jisoo sings a tune on the zither while wearing a contemporary twist on hanbok made by fashion designer Miss Sohee, and Cartier jewelry. Next, Jennie walks down a red carpet laid out in front of a giant truck, wearing a sheer, flowing red dress by Pieter Mulier for Alaïa and black GCDS heels.

Another of its popular members, Lisa Manoban , shows off her characteristic streetwear-inspired style with a 90s look made up of a cropped sports t-shirt by Korean brand Neon Genesis Oddity and a denim jumpsuit topped with a bucket hat by Hedi Slimane for Celine. ('Makeup and I'm still in Celine', she sings in the second verse of the song). Finally, Rosé appears in a latex minidress decorated with jewels from her favorite brands, Saint Laurent and Tiffany & Co.

And if you thought that this roller coaster of fashion would end there, then you're wrong. Jennie wears a Manchester United t-shirt paired with layers of Chanel pearl necklaces and a Vivienne Westwood choker, while Jisoo has a more classic moment of elegance in a white corset dress by Marina Eerrie with strappy detailing at the bust and a light skirt. And that's not to mention the endless array of on-theme footwear, from the Rick Owens high heels worn by Rosé to Chanel's thigh-high rubber boots worn by Jennie.

What gives Blackpink its special magic is the way that, like some of the most beloved girl groups before them, each member has firmly established a distinct fashion identity that clearly reflects their diverse personalities. With the debut of her most eccentric style vision to date in 'Pink Venom', it looks like Blackpink are, once again, in your zone, and showing up in style.

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